Aquatics GB has welcomed Pinder Sandhu to its Board of Directors. Pinder who is a lawyer with over 20 years of legal and commercial leadership experience across private practice and international business, brings a strong background in corporate governance, commercial strategy, and risk management.
Having worked in the Technology, Media, and IP practice at Addleshaw Goddard, Pinder moved in-house to adidas, where he has over 20 years led international legal teams and served on several executive leadership groups. He is now the General Counsel for Global Sales, Digital & Market Europe, a portfolio covering digital and AI, commercial risk, and regulatory compliance across European operations. Pinder has been across elite sport through adidas's partnerships for many years and he led the legal strategy behind adidas' Tier 1 London 2012 Olympic sponsorship. He then took on a secondment as Commercial Director for the adidas £100m merchandise programme working alongside the London organising committee and Team GB.
Chair of Aquatics GB, Karen Webb Moss said: “ I am pleased and proud to welcome Pinder onto our Aquatics GB Board. He brings a strong legal background combined with a hands-on appreciation for the operational, governance, and commercial partnerships that are required to support high-performance sport and he and his experience will certainly enhance our Board of Directors. I am looking forward to working with Pinder.”
Pinder Sandhu added: “Sport has run through my professional life for two decades, but this is a new and welcome way to contribute — supporting the fantastic athletes, coaches and staff who make Aquatics GB what it is. I'm very much looking forward to working with Karen and the rest of the Board."